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Title details for Free by Chris Anderson - Available

Free

by Chris Anderson
ebook
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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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Publisher: Hachette Books

Kindle Book

  • ISBN: 9780316373005
  • Release date: July 7, 2009

OverDrive Read

  • ISBN: 9781401394516
  • Release date: July 7, 2009

EPUB ebook

  • ISBN: 9781401394516
  • File size: 812 KB
  • Release date: July 7, 2009
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Technology Nonfiction

Languages

English

Levels

Lexile® Measure:1220
Text Difficulty:9-12

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Expand title description text
Business Technology Nonfiction